Wix's Hybrid Policy in the U.S. amidst Worldwide Office Return Announcement

Wix has made a decision to bring back its employees in Israel, Poland, and Lithuania to office settings, yet U.S. personnel will continue to operate on a hybrid model, as verified by Business Insider.

In a message shared on Wednesday, Nir Zohar, the president of the Israeli web service provider, informed employees that a transition to a full work week in the office is imminent. This shift means workers affected by this decision must start attending the office five days a week from February 1.

The return mandate is focused on staff located in Tel Aviv and Beersheba, Israel, along with those in Kraków, Poland, and Vilnius, Lithuania. However, employees in Ukraine will continue to work remotely from locations they deem safest, as stated in Zohar's message circulated on X and LinkedIn platforms.

Highlighting the company's direction towards a full in-office work week, here is the correspondence shared today detailing the rationale behind reuniting employees at the office and outlining the implementation plan across various location sites. Historically, side-by-side collaboration has yielded our best results, with learning, construction, and meeting challenges head-on.

Confirmation from a company spokesperson to Business Insider clarified that U.S. employees will maintain a hybrid work arrangement. The decision not to include American employees in the return-to-office strategy remains unexplained by the company.

Zohar's email assured global team members, especially in Customer Care, of direct communication with their local leaders to discuss how these changes might influence their work routine.

Emphasizing the importance of returning to an office environment, Zohar remarked on how it fosters better collaboration and sparks innovation, a view shared by other industry leaders like those from AT&T and Starbucks who are pulling back on remote work.

He noted, 'The office atmosphere, spontaneous conversations, unforeseen ideas, and being in one another's company markedly accelerate task handling, facilitate problem-solving, and enhance our sense of connection.' Furthermore, proximity enables mutual challenge, creativity, and innovation.

Initially, Wix intended to reinstate full office attendance in its Tel Aviv facility by mid-October 2023, a plan delayed due to the Israel-Hamas conflict, as noted in Zohar's update.

The company revealed in November that it employs 5,344 individuals worldwide.

Zohar reassured that Wix is committed to flexibility, accommodating personal situations, such as ill children or family emergencies, with managers prepared to deal with individual cases.

Wix, founded in 2006, serves over 200 million customers from 10 international corporate locations, described on their website.

Following the return-to-office pronouncement, the firm's stock rose by 1.4 percent, although it has decreased by 53 percent over the last year, with a drop of 37 percent in the previous six months.

Insights from Nir Zohar's Email

Hello Team, as we enter 2026, I want to share our upcoming work structure. Wix's DNA is built on face-to-face interactions, fostering both individual and collective growth. In-person collaboration brings unparalleled energy, allowing quick exchanges, brainstorms, and a stronger communal bond. Historically, Covid-19 and spatial shortage in Israel ushered in remote and hybrid work modes.

Originally, plans were set to return to full-time in-office work in Israel months after our campus move in October 2023, but circumstances necessitated a delay. Now, we feel prepared to recommence full work weeks in the office, starting on February 1, 2026, applicable to teams in Israel's TLV & BY, Kraków, and Vilnius.

For our Ukrainian teams, remote work will continue according to their safest and most convenient arrangements. Other global team members will receive direct guidance through local leadership strategies, reflecting specific site conditions, regulations, and requirements.

Importantly, even prior to 2020 and the onset of WFH trends, Wix prided itself on workplace flexibility, an attribute that will persist. This flexibility, however, prioritizes personal and situational needs over casual home-working days. Staff facing special conditions, such as distant commutes or varying personal circumstances needing extra adaptability, can expect management support through consistent dialogue.

For any personal issues, employees should approach their managers or human resources, and together we'll devise suitable solutions, maintaining our usual collaborative approach. Wix has thrived on mutual proximity — fostering learning, development, humor, problem-solving, and creativity. I am enthusiastic to reinvigorate that office dynamism daily. Regards, Nir