Tune In: Lego's Premier CES 2026 Press Conference

Excitement Builds as Lego Prepares for its CES Debut

Do you proudly identify as an adult fan of Lego? Whether your passion is assembling intricate Death Star models, crafting Starship Enterprises, or simply arranging floral bouquets, you're in good company. The Lego Group is preparing to hold its inaugural press briefing at CES 2026. The specifics of the presentation remain cloaked in mystery, fueling widespread guessing. Possibilities range from innovative video game developments to the introduction of Formula 1 race car models.

Here's your guide to catching Lego's CES showcase and our take on potential announcements.

Viewing Guidance for Lego's CES 2026 Event

Mark your calendars for Monday, January 5, at 1PM Eastern Time to catch Lego's CES 2026 press event. Although precise streaming details haven't been released by Lego or the Consumer Technology Association, a live broadcast is anticipated. We will provide updated information as soon as it becomes available. Meanwhile, Engadget's editorial team plans to deliver real-time insights through a live blog, ensuring a steady flow of updates.

What Might Be Announced?

To date, the Lego Group has remained tight-lipped regarding its strategies for CES, leaving much room for speculation. During CES 2025, Lego collaborated with Sony to debut the immersive Lego Horizon Adventures online game. Similarly, we might hear about Lego's 2026 project, Lego Batman: Legacy of the Dark Knight. It’s conceivable the company could also highlight its Lego Group F1 Academy racing vehicle, although the spotlight may focus more on branding than actual consumer offerings.

Moreover, given Lego's active commitment to sustainability, there's a good chance they'll discuss their initiatives toward reaching their 2032 environmental milestones. This includes progressing towards eco-friendly bricks and achieving a 37% reduction in carbon emissions.

While a variety of new Lego collections are due for 2026 releases, CES leans more towards technological innovations rather than traditional toys. Thus, we expect Lego to present something that highlights their tech prowess. Stay tuned for more updates.