Gen Z Reimagines Millennial Fashion, Celebrity Skincare, and Apple Technology in 2026

Members of Gen Z continue to shape modern consumer habits and redefine style trends. To gain insights into their preferences, Business Insider asked a group of this generation about their favorite holiday presents.

This exploration revealed a strong affection for celebrity skincare products, compact Uggs, and more, highlighting where the trends for 2026 might lead.

Rhode: A Skincare Phenomenon

Social media is abuzz with mentions of Rhode, the skincare line crafted by Hailey Bieber. Numerous Gen Z individuals hailed it as a top-tier brand.

Olivia Masullo, immersed in public relations work at 21, said Rhode's $72 lip-tint set topped her wish list. She proudly flaunted the $24 metallic compact mirror she received as a gift on her social accounts, gushing about its visual appeal.

Alo Stays in the Style Spotlight

Alo Yoga's accessories maintain their popularity with Gen Z’s continued patronage. Mario Renzulli, an 18-year-old content creator, embraced this by donning a $74 Alo trucker hat and a $148 gray quarter zip during the holiday season.

For Noelle Martinez, always bustling between travel and early workdays, Alo’s $148 Suit Up trousers were a natural choice for both style and comfort in her fast-paced life.

Embracing the Ugg Slippers Renaissance

Despite Ugg boots’ millennial roots, they have captured Gen Z’s attention, particularly in their abbreviated, ankle-deep form. Social media heavily influences decisions, with Lindy Osborn acquiring the popular $140 sand-colored micro Uggs after TikTok scrutiny.

Lyndsey Spaeth opted for the $150 Ugg Lowmel sneakers, adding her unique spin to the short Ugg fascination.

Tote Bags Make a Comeback

Slouchy totes are gaining traction, with Osborn expressing joy over receiving a Samo Ondoh belt bag that fits her school necessities.

Vintage Coach bags and the affordable L.L. Bean Boat and Tote are widely admired, yet Sabrina Bazadona set her sights on luxury, celebrating the resurgence of the $2,990 Balenciaga City bag.

Upscaling Leisurewear for 2026

Victoria's Secret pajamas recently surprised Masullo by becoming a cherished gift, heavily featured on TikTok for their iconic pink and white stripes.

Skims loungewear, eagerly anticipated by Noelle Martinez, met her demand for versatile attire suitable for both cozy mornings and lengthy travels.

Apple Reigns Supreme Among Phones

During the festive season, the latest Apple gadgets remained essential, particularly the iPhone 17 and its Pro variant, favorites among Georgia Gay's friends.

Aviya Ramji’s excitement for the new $249 AirPods Pro 3 was unparalleled, receiving them just in time to replace her non-functional old pair.

Luxury Purchases: Self-Gifting with Flair

Beyond receiving presents, Gen Z indulges in luxurious self-gifting rituals. Vince Do acquired a $7,750 Santos de Cartier watch to commemorate his accomplishments, including homeownership.

Similarly, cash gifts allowed Osborn to satisfy her tech cravings, purchasing the coveted $599 iPad Air 11.