Viewing Guide for Sony Honda Afeela CES 2026 Announcement

Introducing the Latest Afeela 1 and a New Concept Vehicle

The countdown to Sony's CES 2026 presentation has begun, and this time there's a shift in focus. Deviating from its usual updates on electronics, gaming, and films, the event will mainly highlight electric vehicles. This shift stems from the collaborative entity, Sony Honda Mobility, which has been showcasing the Afeela 1 electric vehicle at CES for nearly ten years. Excitingly, this year promises a fresh new concept car at the showcase.

Accessing the Sony Afeela CES 2026 Event

Catch the live broadcast from Las Vegas on Monday, January 5, at 8 PM ET, streamed through the official Afeela YouTube channel. We will insert the stream link here once it is live.

Anticipating Sony Afeela's CES 2026 Presentation

The current iteration of the Afeela 1, previously shown in various forms since its initial 2020 debut as Vision-S, brings further confirmed specifics in the past couple of years. The vehicle's steep starting price is listed at $89,900, but initial reactions were underwhelming. This sentiment carried through CES 2025, as noted by Tim Stevens from Engadget who likened the EV to 'a PlayStation 4 in the PS5 era,' critiquing the loss of unique design flair while adhering to specifications outdated by five years.

In addition to the Afeela 1, the display will feature numerous pre-production versions in varied colors and introduce a new concept model, according to a press release from Sony Honda Mobility.

We are eager to discover updates at CES 2026 and to witness the latest concept vehicle debut. Amidst booth exhibitions and official announcements, we also look forward to discovering any other new Sony Electronics products slated for 2026.