Life as Marc Jacobs' CMO: Mornings with Horoscopes and Evenings with Dogs

Charting a path that's never been conventional, my career journey spans the realms of fashion, beauty, entertainment, and consumer products.

During my tenure at PepsiCo, I established a content hub, collaborated on films such as 'Uncle Drew' with Lionsgate, initiated musical partnerships with artists like Diplo, and crafted a unique World Cup initiative that bridged sports and fashion.

While at Gap, I played a role in launching Project (RED), and at Playboy, I paved the way for expansion into China, transforming the brand beyond its traditional publishing roots.

Business Insider's Power Hours gives insights into how industry leaders manage their daily schedules. Discover more stories or connect with Lauryn Haas to share your own routine.

Since 2024, I've been at Marc Jacobs as the chief marketing and digital officer, spearheading a global reinvention focused on digital integration and storytelling.

Here's a snapshot of a typical day in my life.

Morning Routine: Informed Beginnings

Kicking off at 6:30 a.m., my day begins with a phone in hand, skimming through The Information, Rest of World, and Highsnobiety.

I love the mix of business data, tech updates, financial dynamics, and cultural insights—it's like predicting the world's next steps.

Checking my horoscope is a morning staple—after all, I'm a Gemini.

Fueling the Day: Coffee and Music

Skipping breakfast, my day starts with a home-brewed cup of strong Dunkin's vanilla-flavored coffee. Hailing from Massachusetts, Dunkin' runs in my veins.

Music energizes my mornings. Currently, I'm into SZA, Charli XCX, and Burna Boy, or I leave the choice to Spotify's mood-driven suggestions.

Pre-work, I engage in Wim Hof breathing exercises for a mental reset.

Commuting: Culture Insight on Foot

Opting to walk whenever possible, New York City becomes my classroom for observing culture and style. I absorb everything from streetwear trends to subtle morning routines.

In Los Angeles, my home office commute involves a short walk to my workspace and booting up Zoom.

Work Dynamics: Art Meets Commerce

There's no 'ordinary' day. One moment, I might be evaluating a campaign's creative elements, and the next, tackling financial models for e-commerce, or discussing CRM segmentation. This fusion of artistic flair and business strategy is what drives me.

A significant part of my job is maintaining the equilibrium between creativity and business acumen.

The challenge lies in predicting and shaping cultural trends instead of merely reacting. This is where creativity, data, and timing converge to create magic.

Midday Recharge: Lunch and Family Connection

A quick lunch near my SoHo office often finds me at Balthazar. It's fast yet satisfying.

I make it a point to check in with my college-going daughter, Olivia, every day. It's grounding and essential for my mental well-being.

Afternoon Rhythm: Structuring Chaos

My productivity thrives on structured chaos—quick bursts of focus separated by necessary breaks ensure I keep pace with the demands of the day.

For emails, I adhere to a three-line principle: if it exceeds that, I prefer a direct call.

Finding Balance: Sugar and Walks

A gumball machine in the e-commerce section is my sweet escape during afternoon slumps. Sharing these moments is a team ritual.

The dog-friendly office sometimes welcomes my daughter's dog, Beatrice. Walks with her offer a refreshing perspective and a chance to recalibrate.

Evening Reflection: Exercise and Dining

Every evening, I reflect on the day, ensuring I've achieved something, learned something, and shared laughter. Success is measured by these moments.

Post-work, I indulge in Pilates or spin classes for rejuvenation.

Dinner varies: home-cooked meals or dining out with friends or Olivia are common, with Italian being a personal favorite.

Frequent travel disrupts consistency, but I've embraced its spontaneous nature. It's less of an obstacle and more of an inspiration.

Exploring new cities offers insights into future fashion and cultural movements that no presentation can match.

Nightcap: Digital Discovery

Before sleep, my routine includes scrolling through TikTok, Instagram, and Pinterest, ensuring I remain updated on current happenings.