Blackstone's Celebratory Video: A Humorous Salute to its 1980s Beginnings on its 40th Anniversary

Blackstone has released its newest holiday video, a staple for Wall Street enthusiasts, which creatively pokes fun at the firm's own history as it marks its 40-year milestone.

The presentation opens with President Jon Gray offering a Ken Burns-type homage to Blackstone's four decades of operation, only to humorously dismiss Burns, experience the rigors of a midlife crisis, and wrap up with a vibrant 1980s-themed musical performance.

Actor Danny DeVito makes a cameo, delivering a lackluster promotional piece for Blackstone, tied into his agreement with Jersey Mike's.

Expect to enjoy CEO Steve Schwarzman's comedic riff on his new DJing hobby, indirectly targeting Goldman Sachs leader David Solomon, and be pleased by an impressive recreation of a famous lift from Dirty Dancing by one of the company's executives.

During a discussion with analyst Alex Blostein at the Goldman Sachs Financial Analyst conference earlier this month, Gray shared that the video is an opportunity for this giant private investment firm to 'laugh at ourselves.' This initiative, from Gray’s quirky running-themed videos to the somewhat informal Monday BXTV briefings, is strategically designed to portray Blackstone in a more relatable light, resonating with its extensive network of shareholders and investors—numbering 300,000 according to Gray.