Burt Meyer: The Creative Mind Behind Classic Toys Passes Away at 99

A legend in the toy industry, Burt Meyer, the innovative force behind beloved toys such as Rock 'Em Sock 'Em Robots and Mouse Trap, passed away at the age of 99. Meyer's contributions to playtime began during America's postwar era, a period marked by an uptick in plastic production and mass manufacturing that revolutionized children's play experiences.

His knack for balancing an imaginative mind with a keen sense of technical practicality led to his long-lasting success. Meyer's work is characterized by creativity that came alive during the golden age of toys, propelling ideas into timeless playthings.

Having lived his final days at King-Bruwaert House in Burr Ridge, Illinois, Meyer left an indelible mark on the world of toys. Rebecca Mathis, the executive director of the retirement community, confirmed his passing.

The conception of Lite-Brite in 1966 is a testament to Meyer’s innovative spirit. While walking through Manhattan with Marvin Glass, proprietor of a prominent toy design firm, the spark for Lite-Brite came from a display of vibrant lights. Although many doubted the feasibility of adapting these electric lights for children's toys, Meyer was determined to prove them wrong.

From Concept to Icon: The Journey of Lite-Brite

Meyer's invention transformed into a compact, illuminated box complete with black sheets of paper that enabled children to fashion their own radiant designs. The joyful appeal of Lite-Brite secured it a place among Time Magazine's top 100 toys and the Strong National Museum of Play's hall of fame. This enduring classic continues to find a place in toy stores today.

Just as impressive was Meyer's ability to pivot in designing Rock 'Em Sock 'Em Robots, originally derived from a bulky arcade boxing game halted by safety concerns. Meyer’s ingenuity was evident when he suggested replacing human figures with amusing, indestructible robots; the spring-loaded fighter with a pop-up head conquered the market, featuring in films like "Toy Story 2" and inspiring future cinematic adaptations.

Meyer/Glass Design: A Legacy Continued

In the mid-1980s, Meyer expanded his legacy by establishing Meyer/Glass Design, contributing to hits like Gooey Louie and Pretty Pretty Princess. His son, Steve Meyer, managed the firm until 2006, furthering the family's influence in the toy industry.

Born as Burton Carpenter Meyer in 1926 and a former Navy aircraft mechanic, Meyer eventually retired to Downers Grove, Chicago. There, he combined his passions for engineering and flight by crafting and flying small planes.

Innovative Parallels: Aerospace and Toy Design

Meyer's approach to toy design often mirrored the principles of aerospace engineering, focusing on creativity and collaboration. This mindset allowed for the creation of many successful toys. He credited his achievements to the supportive and inventive environment fostered at Marvin Glass & Associates, a sentiment captured in his interviews.

Reflecting on his career, Meyer expressed joy in recognizing that toys from his imagination became cherished items for many, further cementing his eternal title of 'TOYKING' in his personal and professional life.