Apple Integrates MLS Matches Into Standard TV Subscription

A Shift in Subscription Model for Soccer Enthusiasts

According to new reports, Apple plans to eliminate the Major League Soccer Season Pass, incorporating next season's matches as part of the basic Apple TV service. This shift mirrors a previous arrangement the company established in October to offer Formula 1 races to all of its subscribers.

Since its debut in 2022, the MLS Season Pass has marked a significant step for Apple into the realm of sports broadcasting. Originally, Apple was the chosen platform allowing global streaming of MLS games, ensuring fans everywhere could view matches without regional restrictions, provided they had access to Apple TV.

Old and New Subscription Strategies

Initially, Apple intended to grant some games as complimentary content to its TV subscribers. However, most MLS games soon required an extra fee, costing either $15 monthly or $99 for the season, with discounts available for existing Apple TV members. This additional cost is now being phased out, enabling anyone paying the $13 monthly Apple TV charge to follow their favorite soccer teams seamlessly.

In a statement to the media, Eddy Cue, Apple's Senior Vice President of Services, expressed excitement about broadening the reach of MLS to a global audience via Apple TV. Cue highlighted that offering every match in one place, alongside acclaimed Apple Originals, would be a delight for fans.

Expansion in Sports Broadcasting

Although Apple has yet to secure broadcasting rights for NFL or NBA games, unlike its tech rivals Amazon and Google, the company continues to expand its involvement in sports. Compared to its MLS and recent Formula 1 ventures, the current streams of Friday Night Baseball are modest. The strategic alignment with F1 involves a comprehensive five-year pact covering all Grand Prix events and associated sessions. With the 2026 FIFA World Cup approaching, the timing of the MLS deal is notably strategic.

Efforts are ongoing to obtain further information from Apple about their intentions for MLS. Updates will follow as more details emerge.