Starbucks' New Holiday 'Bearista' Mug Fetching High Prices Online

Starbucks has unveiled its holiday assortment for 2025, adding several familiar as well as new seasonal drinks. However, it is a special glass mug that's causing quite a stir: the bear-shaped mug for cold beverages.

The 'Bearista' Craze

This whimsical mug, complete with a green silicone hat, became available as Starbucks launched its holiday lineup. Almost instantaneously, these mugs cropped up on online resale platforms at staggering prices ranging from $150 to $400 each.

Videos flooded social media, showing eager customers queuing up early to snag a 'Bearista.' Some indicated that their nearest Starbucks restricted the purchase to one mug per shopper, while others expressed frustration over missing out due to fast sell-outs.

One individual shared their experience of arriving at Starbucks by 4 AM to grab a mug, only to find them completely gone within moments of the store's opening.

Starbucks' Response and Holiday Offerings

For now, Starbucks has not issued a formal response regarding possible limitations on mug purchases or if more supplies will be available.

The holiday menu launch was set for November 6, with a selection of drinks including returning favorites like the chestnut praline and eggnog lattes, which will be available later in the season. Additionally, new 'holiday cold foams' will bring extra flavor to chilled coffee drinks, alongside new and returning pastries.