Fashion Fads Teens Believe are Fading Away

Teenage voices are ringing out: the era of Lululemon leggings and Stanley cups is fading.

Merely a few years back, these brands enjoyed a special place in the hearts of teenage girls, especially as identified by Piper Sandler's semi-annual survey. However, this autumn, affluent teenagers signaled that these once-sought-after items are losing their appeal.

Teenage Preferences and Diminishing Brands

Collecting insights from nearly 11,000 teens across 47 states, conducted from early August to late September 2025, Piper Sandler’s survey unveiled trends in buying habits and fashion inclinations among American youth. While stalwarts like Nike, Starbucks, and Chick-fil-A continue holding strong, certain favorites have steadily lost traction.

Particularly among teenage boys, 12% indicated that Crocs are no longer in vogue. Contrast this with the fall 2022 data where Crocs were listed among their top five shoe preferences.

Lululemon, previously a highly preferred brand for online shopping in spring, now struggles to maintain its position, with young females noting a decline in its appeal.

Fashion Trends Departing the Scene

Skinny jeans appear to be on the fast track to obsolescence, not just among young women but also as a general trend line.

The surveyed group, averaging an age of 15.7 with household incomes typically around $69,527, prioritized clothing based on quality and cost over brand names, fashionable trends, or environmental considerations.

Disappearing Fashion Trends

The survey spotlighted the following diminishing trends:

For Male Teens

Alongside skinny jeans and Crocs, baggy jeans, Nike, and certain hairstyles are seeing a downturn.

For Female Teens

Similar fashion elements like skinny jeans, Lululemon items, and Stanley cups are falling out of favor, accompanied by certain hairstyle trends and Crocs.

Rising Preferences and Retro Appeal

Yet it's not all about what’s fading away. Teenage girls are gravitating back towards retro chic. Brands like Hollister and UGG are enjoying a resurgence, reminiscent of their past popularity among millennials and older Gen Z demographics.

Discussions about the status of Stanley tumblers show a division. While some view them as passé, others still see their value, landing them on both trending and fading lists.