Mark Lima: Leadership at CBS News

Mark Lima: Leadership at CBS News

Mark Lima stands at the forefront as the vice president of CBS News and spearheads operations as the chief of the Washington bureau. His role encompasses the management and strategic direction of CBS's most extensive bureau, which plays a crucial part in news collection.

Lima became a part of the CBS News team in 2020, initially assuming the mantle of West Coast bureau chief. Under his leadership during this tenure, CBS News delivered pivotal coverage on several nationally significant stories. Among these were the recall vote aiming to unseat California Governor Gavin Newsom, alongside comprehensive reports on California's destructive wildfires in both 2020 and 2021. Additionally, Lima oversaw coverage of the 2020 general electoral proceedings.

Before joining CBS News, Lima's career was marked by his impactful work at Univision/Fusion, starting in 2013. He was appointed as the vice president of news, where he led efforts in both news reporting and meaningful programming in English, a notable shift for the network. Under his supervision, the award-winning show 'Real America with Jorge Ramos' on Facebook Watch emerged, praised for its innovative digital storytelling and significant political discussions leading up to the 2020 elections, engaging figures like Joe Biden and Julian Castro.

Lima's previous contributions include an executive producer role for the pioneering documentary 'The Naked Truth: Trumpland' on Fusion, which provided an insightful glimpse into Trump's voter base during the election campaigns. Further demonstrating his versatility, Lima played a pivotal role in Univision/Fusion's extensive coverage during President Obama's historical visit to Cuba, as well as the extensive coverage of the key political conventions in 2016.

Before his achievements with Univision/Fusion, Lima acquired extensive experience over 15 years at ABC News. His career there culminated as a senior producer on 'Nightline,' where he was instrumental in the coordination of major special broadcasts, such as the comprehensive coverage surrounding the inauguration of President Barack Obama in 2008 and the detailed election night programming in 2012.

From 2004 until 2008, Lima held the post of deputy bureau chief for ABC News in Los Angeles. Additionally, he directed sports and special projects at ABC NewsOne, the network's affiliate newsgathering division, further diversifying his experience in news production and event management.

Lima’s work has been recognized with prestigious accolades, including a Peabody Award and multiple News Emmy Awards. He is an alumnus of Penn State University, where he laid the foundation for his prolific career in journalism.

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