Disney+ Set for Widespread Price Hike: What Subscribers Need to Know

Overview of Upcoming Price Changes

Subscribers of Disney+ should brace for an increase in costs as the streaming service is poised for a new price adjustment.

Scheduled for next month, nearly every subscription tier offered by Disney+, including bundles pairing the service with ESPN, HBO Max, and Hulu, will see an uptick in pricing.

Context and Timing of the Price Increase

Journalist Marisa Kabas initially revealed this information, which was later corroborated by Disney sources. In her commentary, she noted that Disney/ABC might have acted hastily in resolving matters with Kimmel, aiming to precede the planned Disney+ price hike.

The timing is notable, given the controversies surrounding the service, such as backlash against Kimmel's remarks and his temporary suspension, both of which led to subscription cancellations. Despite these challenges, Disney+ is pushing forward with its price elevation.

Details on Increased Subscription Costs

According to recent announcements, starting October 21, subscribers will see increased monthly fees. However, the option that addresses password sharing will retain its current price of $6.99 per month.

When first launched in 2019, Disney+ stood out for its competitive pricing of $6.99 per month or $69.99 annually without ads. The previous price alteration took place last year when the service's ad-supported version went up by $2 to $9.99, and the ad-free alternative saw a $2 increase to $15.99.

October 2023 marked another rise in the ad-free tier's cost, making this period seemingly typical for announcing price increases.