Crayola Encourages Creative Expression Across All Ages

A 9-year-old girl from Texas captured global attention with her artwork created using Crayola’s famous collection of 64 crayons. This sparked a worldwide trend, motivating individuals everywhere to showcase their own artistic abilities under the hashtag #StayCreative.

Crayola's Vision for Creativity

Victoria Lozano, the Chief Marketing Officer of Crayola, appeared on "CBS Mornings" to delve into the brand's new "Campaign for Creativity." This initiative seeks to redefine creativity by encouraging people of all ages to engage in imaginative endeavors.