Visionary of Oakland Vegan Eatery Expands with Fresh Location

Nestled in the vibrant Jack London Square of Oakland, a kitchen orchestrates a symphony of robust Louisiana aromas, blending cultural heritage with innovative culinary ideas.

This unique experience is courtesy of Souley Vegan, masterminded by Tamearra Dyson—a trailblazer who transformed a mere $27, no formal culinary background, and an ambitious vision into an establishment acclaimed nationwide.

"I embraced veganism at the age of 17," Dyson reflects. "My ambition was always to offer the world something new and exciting."

In 2009, Dyson launched Souley Vegan, long before plant-based soul food captured popular attention. Despite having no financial backers, and after leaving a prospective career in healthcare, she embarked on a path driven by passion.

Struggles were inevitable. Dyson faced hardships, including losing her home and vehicle, but her drive was unwavering.

"I financed everything myself," she asserts. "Yet, I remained steadfast in my pursuit."

Her dedication bore fruit. Over 14 years, the restaurant became a significant cultural entity, gaining media spotlight and even triumphing over Iron Chef Bobby Flay in a televised culinary showdown.

With a new outlet now launched, Dyson's mission to empower her community continues. She has assembled a team from scratch, guiding individuals like Jordan—her sous chef—who has thrived without any formal cooking training in this nurturing environment.

"Our culinary style is deeply rooted in New Orleans traditions," Dyson explains. "It's an homage to my grandfather, Jimmy Williams, who migrated from Louisiana to California and became a pillar in the community."

Located at 101 Broadway in Jack London Square, the new venue is in its initial launch phase, welcoming guests from Friday to Sunday, with a grand opening slated for later in the year.