MrBeast Ventures into Telecom Inspired by Mint Mobile

YouTube sensation MrBeast is setting his sights on the telecommunications industry.

According to a leaked document from 2025 obtained by Business Insider, MrBeast is planning to introduce a mobile-phone service.

While there’s no set schedule yet, insiders say the MrBeast team is exploring various new opportunities and collaborations, with their phone service expected by 2026.

Known in the real world as Jimmy Donaldson, the 27-year-old doesn’t intend to build a telecom empire from the ground up. Instead, he plans to partner with established providers such as T-Mobile or Verizon to launch a MrBeast-branded service using their networks.

This method, called a mobile virtual network operator (MVNO), is growing popular among celebrities. Like Ryan Reynolds and the stars of 'SmartLess,' MrBeast is considering launching a mobile network.

An MVNO can be very lucrative. Ryan Reynolds successfully sold his company, Mint Mobile, to T-Mobile in a deal that could exceed $1.35 billion. With over 400 million subscribers, even a small conversion rate to mobile customers for MrBeast could result in a significant business.

Although transitioning from YouTube to a wireless offering might seem drastic, it's part of a broader plan for MrBeast and his team at Beast Industries to expand beyond the media space. Their ventures already include a chocolate brand, Feastables, a Lunchables rival named Lunchly, and a toy range, among other projects. The company is also looking into sectors like fintech and mobile games to further its brand value. This year, they are focusing on financial prudence by reducing media expenditures to achieve profitability.

Strategic Approach

To launch his network, MrBeast would need to partner with a telecom provider for service access. Building his own infrastructure isn’t feasible even for the famous YouTuber. Carriers like Verizon and AT&T already offer MVNO services, with T-Mobile providing a simplified solution that MrBeast can tap into, especially since he has collaborated with them previously.

Experts advise that celebrities starting an MVNO should leverage their influence over audiences while outsourcing responsibilities such as billing and support. Alex Besen, leading the Besen Group consultancy, emphasizes the importance of focusing on sales and marketing while delegating other tasks to experts.

Besen suggests, "The main aim is to concentrate on promoting and selling, while third parties manage the rest."