Introducing JBL's New Speaker: More Value, Broader Appeal

Highlights from ZDNET

JBL is expanding its lineup of portable speakers with the introduction of the JBL Grip. Positioned as a mid-tier option, it caters to those seeking a design that deviates from the super-compact Clip 5 or the primarily vertical Flip 7. Aptly modeled to mimic the shape of a seltzer can, the Grip offers a suite of features catering to varying preferences.

Boasting up to 14 hours of continuous audio playback, the JBL Grip comes equipped with the brand's AI Sound Boost technology, an ambient lighting panel, a robust IP68 rating against dust and water, and Bluetooth Auracast functionality. These aspects are key in enhancing the user experience.

Enhanced Sound with Artificial Intelligence

The AI Sound Boost feature, powered by an advanced algorithm, dynamically optimizes audio output to maximize volume while minimizing distortion, offering an enhanced listening experience. Portability remains a standout feature in JBL's lineup, with the Grip being no exception.

Incorporating an adjustable ambient light panel, users can personalize their speaker's aesthetic via the dedicated app, making it an attractive choice for home use.

Portable Design Meets Modern Features

Equipped with a built-in loop, the JBL Grip is ready for easy transportation, whether attached to a backpack, bicycle, or carabiner. It delivers 12 hours of standard playtime, extendable by two hours thanks to Playtime Boost, which intelligently modifies the equalizer to save battery.

The inclusion of Bluetooth Auracast technology allows for seamless connectivity between multiple Auracast-enabled devices, thereby amplifying sound output. With its 16W power capacity, the Grip surpasses the Clip 5's 7W but sits below the Flip 7, which packs a punch with its combination of woofers and tweeters.

A Rainbow of Choices and Availability

With a diverse palette of ten color options, the JBL Grip caters to a wide range of personal tastes. The device will be available for purchase starting September 28, priced at $100 directly from JBL and various retailers.