Life as CEO of Pressed Juicery: Balancing Wellness and Leadership

My professional journey kicked off in retail real estate, where I specialized in developing shopping centers and hotels.

Following the financial crisis in 2008, I ventured into the restaurant business, establishing Eureka! Restaurant Group, which I led until 2021.

In 2023, Pressed Juicery sought a CEO, and my background in wellness and consumer behavior made me a suitable candidate.

Early Morning Rituals

Monday through Friday, I naturally awaken around 4:15 a.m. My day begins with a substantial glass of water followed by a small Americano or Pressed cold brew. This marks my sole intake of caffeine for the day, which I pair with a moment of solitude to plan and reflect.

Between 4:25 to 4:35 a.m., I devote time to meditation and breathwork, rejuvenating my mind and body. I assess my previous night's health metrics and quickly scan global news, financial updates, and social media.

Exercise is a cornerstone of my morning routine, and I train from 4:45 to 5:45 a.m. I drive 10 minutes to one of my several gym memberships, ensuring I never have the excuse of a closed gym. My fitness regimen includes a mix of CrossFit, weightlifting, and cardio variations, with more elaborate workouts on weekends.

Morning Family Time

I allow myself a recovery sleep in once a week, up to 5:30 a.m. Post-exercise, I enjoy breakfast preparations with my wife, a cherished time as we ready our high school-aged children for their day.

My food philosophy embraces intermittent fasting after rigorous workouts. On eating days, I opt for light, nutritional choices like greens juice, avocado, fish, or Greek yogurt accompanied by fruit and seeds. I prioritize starting my meals with fats and proteins, conducting a 24-hour fast weekly to reboot my metabolism.

Work Day and Leadership

The drive to the office takes about half an hour. Pressed Juicery initially enabled a flexible office presence, but I advocate for collective workspaces and thus attend at least four days a week.

Beyond the office, I spend time in the field—whether viewing outlets or exploring industry trends in consumer packaged goods (CPG). Structured and deliberate, my interactions exclude unscheduled calls, emphasizing prearranged meetings with my team.

Lunchtime is another opportunity for connection and nourishment at Pressed, where team meals focus on plant-based, healthy choices. These sessions are sociable and strategically reinforce interdepartmental relations.

Home and Physical Well-being

Upon returning home by 6:45 p.m., I value dining with family. Meals at our house are protein-derived, enriched with vegetables, and include balanced carbohydrates. Occasionally, we enjoy meals at Pressed stores, engaging our children in feedback.

Critically, I advocate for 'work-life integration' over balance, blending work passions with personal life seamlessly. Thursdays feature tennis with my wife or daughter, followed by time in the sauna, while Fridays are reserved for ocean activities with my son.

Evening Relaxation

My evening wind-down involves watching television or reading with my wife. Currently, we're engrossed in Elon Musk's biography, a bonding exercise shared with my son.

Though an admirer of social media, I manage my engagement, intrigued by branding strategies on Instagram. Before bed, I take a Pressed calm shot and aim to retire by 10 p.m.

Weekend Reflections

I dedicate weekends to family interactions and fitness pursuits. My commitment to Pressed is born of a passion for wellness, and our culture roots deeply in everyday life fulfillment.

Leading with purpose involves intentionality—carefully prioritizing self-care without compromising leadership efficacy.