Patrick Mahomes Ventures Into Coffee and Questions Longer NFL Seasons

Famous Kansas City Chiefs quarterback, Patrick Mahomes, adds another feather to his cap as he enters the arena of coffee entrepreneurship.

This three-time Super Bowl victor has committed to investing in Throne Sport Coffee, further enhancing his impressive off-field investment portfolio.

As the NFL season approaches, Mahomes conversed with CNBC about his newfound passion for coffee, his expanding sports-related investments, the stadium strategies in Kansas City, and his thoughts on potentially extending the NFL season to 18 games.

A Passionate Investment in Coffee

In May 2024, Mahomes became the second-largest stakeholder in Throne Sport Coffee, though the specifics of his investment remain confidential.

Now, Mahomes is not only a backer but also serves as the brand's prominent spokesperson and product assessor, while sipping on their brew daily.

Reflecting on his NFL beginnings, he recounted how his caffeine dependency began. Frequent meetings led him to coffee for energy, but it soon turned into a genuine appreciation, particularly for black coffee.

Mike Fedele, CEO and mastermind behind Throne, approached Mahomes with an innovative ready-to-drink option, promoting a healthier caffeine boost, which Mahomes found seamlessly aligned with his lifestyle.

Mahomes expressed his admiration for the flavor while being mindful of its health benefits, appreciating where his nourishment comes from.

Fedele, with a resume featuring collaborations with giants like Coca-Cola and BodyArmor, highlighted Throne's uniqueness with 10 grams of protein and a significant reduction in sugar content compared to its peers.

While some competitors pack high calories and sugar content, Throne offers just 50 calories and a single gram of sugar.

He felt an obligation to offer a better choice for those cautious about their consumables — a sentiment that Mahomes shares deeply.

With a daily routine consisting of three cups of coffee, Mahomes chuckled at the thought of possibly overindulging, yet takes comfort in Throne’s clean ingredients and added health benefits.

On game days, however, he opts for moderation with only one or two cups.

The ready-to-drink coffee sector is flourishing, with Americans embracing it extensively, as data from Technomic reveals.

Even with its promising prospects, Throne faces stiff competition from established coffee brands expanding their instant options, driven by the latest market trends.

The Breadth of Mahomes’ Investment Strategies

Throne Coffee is merely one aspect of Mahomes' broader investment landscape. He holds minor shares in Major League Baseball, Major League Soccer, the National Women's Soccer League, and the Formula One team.

His love for sports stems from their unifying power across people and communities, which aligns with his larger investment vision.

Could this imply a future role as part-owner of his beloved Chiefs?

Though speculative, Mahomes admits it would be a thrilling possibility for the future, expressing his gratitude for the franchise's impact on his life.

Decisions Loom Over Chiefs’ Stadium

With the Chiefs evaluating whether to renovate the iconic Arrowhead Stadium or establish a new home in Kansas, Mahomes has yet to take a definitive stand on location.

Highlighting the legendary atmosphere associated with Arrowhead, Mahomes emphasized that fans’ loyalty will endure no matter where the team eventually plays.

The Chiefs received an extension to finalize stadium plans.

Discussing league-wide developments, Mahomes expressed hesitation over proposals to extend the NFL season to 18 games and international expansion plans, including a debut in Brazil for a Week 1 game.

He noted the physical demand of more games, advocating for additional breaks if such changes were implemented, while emphasizing strategic planning for international matches.