The Tennis World's Top Earners: A 2024 Financial Overview

With Wimbledon currently underway, tennis fans are gearing up for the grand display of skill and competition. The tournament, which began on June 30 and concludes on July 13, has already seen some of its star players ousted, leaving the field wide open for a new champion.

According to Tennis.com, the sport's popularity is on the rise with an impressive increase of nearly 2 million new players in the United States from 2023 to 2024. Yet, beyond the demanding nature of professional tennis, the potential earnings can be remarkably lucrative. In 2024, Forbes highlighted the world's highest-paid tennis players, whose annual incomes span from $13.7 million to a staggering $42.3 million.

10. Aryna Sabalenka

At 27, Belarusian tennis champion Aryna Sabalenka stands as a formidable player, having secured the top seed at Wimbledon this year. Ranked as the world's best by the WTA, she earned $13.7 million last year, with $6.7 million from tournament prizes and $7 million from endorsements.

Sabalenka's recent victories in the 2024 US and Australian Opens, alongside her runner-up finishes at both the 2025 Australian and French Opens, further cement her reputation. Her sponsorships with Wilson, Nike, and Audemars Piguet reflect her prominence in the sport.

9. Casper Ruud

Opting out of Wimbledon due to a knee injury, Norway's Casper Ruud, seeded at 15, still managed impressive earnings of $13.9 million last year. His income mostly stems from off-court activities, netting $10 million, alongside $3.9 million from match winnings.

Ruud, despite never clinching a Grand Slam title, has been a runner-up three times. His top endorsements include Samsonite, Vitamin Well, Fleming watches, Yonex, and Varsity Headwear.

8. Naomi Osaka

Naomi Osaka, at 27 years old, remains a high-profile athlete since her surprising 2018 US Open win against Serena Williams. With additional victories in another US Open and two Australian Opens, her 2024 earnings were marked at $14.6 million, with only a minor portion, $600,000, originating from competition.

The majority of Osaka's income derives from endorsements with brands like Maybelline and Nike, and her media company Hana Kumo, supported by a 2.8 million strong Instagram following.

7. Daniil Medvedev

Seeded ninth, Daniil Medvedev's Wimbledon journey ended sooner than expected. Despite this, his powerful performances at multiple Grand Slam finals and a 2021 US Open victory contribute to his $20.3 million earnings in 2024.

Medvedev's endorsements span video game collaborations with EA Sports and Ubisoft, alongside partnerships with Lacoste, BMW, and Tecnifibre, significantly boosting his income.

6. Rafael Nadal

Though retired in 2024, Rafael Nadal remains a celebrated icon within tennis. He completed the career Grand Slam and Olympic gold, collecting $23.3 million in earnings during his final competitive year, primarily through sponsorships with Kia and Louis Vuitton.

5. Jannik Sinner

Jannik Sinner, seeded first at Wimbledon at 23, continues to impress with his consistent performance. His 2025 victories include the Australian Open, duplicating his 2024 success, contributing to his $26.6 million earnings through wins and commercial deals.

Sinner's brand affiliations encompass Nike, La Roche-Posay, Lavazza, and Gucci, which enrich his financial portfolio considerably.

4. Iga Swiatek

Polish tennis sensation Iga Swiatek, ranked fourth globally, continues to leave her mark. Known for her impressive French Open titles and a 2022 US Open win, she garnered $26.7 million in 2024, courtesy of tournament victories and brand promotions.

Her endorsements list includes Lancôme, On, and Rolex.

3. Coco Gauff

At merely 21, Coco Gauff stands out as the youngest and the highest-paid American tennis star, earning $27.1 million last year. Her landmark achievement came in 2023, matching Serena Williams as the youngest US Open winner since 1999.

Gauff collaborates with New Balance, Bose, and UPS, and has recently launched her own venture with WME talent agency.

2. Novak Djokovic

Serbian legend Novak Djokovic continues to dominate, notwithstanding his second-place rank for 2024 earnings. He accumulated a remarkable $37.2 million, with substantial contributions from endorsements like Asics and Lacoste.

The only player to win all nine ATP Masters and hold multiple Grand Slam titles, Djokovic remains a powerful presence at 38.

1. Carlos Alcaraz

Topping the list is 22-year-old Carlos Alcaraz of Spain. Striving for yet another Wimbledon win, Alcaraz has already secured a 2025 French Open victory. His earnings reached $42.3 million in 2024, predominantly from $32 million in endorsements.

Alcaraz partners with prestigious brands such as Rolex and Nike, and showcases his journey in a Netflix docuseries, 'Carlos Alcaraz: My Way.'