Move Over Ray-Bans: Meta's Oakley Smart Glasses Could Capture New Interest

Ray-Ban's collaboration with Meta resulted in a variety of smart glasses with different designs and hues. Now, the question is whether Oakley's collaboration will follow a similar trend.

Recently, there was speculation that Meta was exploring a collaboration to create sport-focused smart glasses.

These speculations have turned out to be accurate, as Meta and Oakley are about to officially announce their partnership this week.

Today, Meta confirmed the project with the launch of an 'Oakley Meta' Instagram profile. This account is currently following the Instagram pages of Meta, Oakley, Mark Zuckerberg, Rocco Basilico—the chief wearables officer at Luxottica—and Caloa Mato, Oakley’s head of global marketing.

EssilorLuxottica owns the Oakley brand, which is also the parent company of Ray-Ban. Meta's partnership with Ray-Ban for smart glasses had set the stage.

The only post on the new oakleymeta Instagram account features a rotating blend of the Oakley and Meta logos, accompanied by the mantra, 'If you want to go fast, go alone. If you want to go far, go together. @oakley & @meta, together, amplifying human potential as never done before.'

This post hints at an official announcement or perhaps a product launch happening on Friday, June 20.

While specific features of the new glasses remain undisclosed, they seem to be tailored for athletes and may be released within this year. Previous information suggests a redesign with the camera centrally located, ideal for capturing sports footage.

No images or pricing have been confirmed yet. For reference, Meta's Ray-Ban smart glasses are priced between $240 and $300, depending on the design. Moreover, a third iteration of Meta's glasses is reportedly being developed, with the latest model expected to include a built-in display.

Stay tuned to Meta's social media accounts on Friday for the official announcements.