Transform Your iPhone Photos with Leica's Pro-Style Filters

For the first time, renowned photographer Greg Williams has lent his distinctive touch to the Leica Lux app, a new addition to a series that promises more collaborative artistry.

Leica unveils 'Artist Looks,' a fresh series of filter effects in its iPhone-compatible Lux camera app. These effects adjust your images to capture the flair and elegance of celebrities like Greg Williams.

These 'Artist Looks' serve as handy, one-tap filters that streamline the editing process. Leica has never before partnered with professionals to recreate their unique visual style. Williams’ filter draws subtle inspiration from Kodak Tri-X film, giving your photos a black-and-white transformation, with a shifted white point for a classic, warm vintage appearance.

Accessing the Update

The latest version 1.7 of the Lux app, listed in the iOS App Store, features the Greg Williams filter exclusively for Lux Pro members. The membership costs $6.99 monthly or $69.99 annually, or it comes free with Leica’s $625 phone grip, including new tariff adjustments.

App Features and Leica Expertise

The Lux app emulates Leica's celebrated color expertise, inviting both free and premium users to enrich their smartphone captures. It includes an array of Leica-crafted filters, such as those inspired by the Classic, Chrome, or the nostalgic Leica I Model A.

Additionally, the app boasts 'virtual lenses'—these emulate the renowned effects of classic Leica lenses like the 50mm f/1.2 Noctilux and 35mm f/1.4 Summilux.

New Possibilities with the Fotos App

Leica also extends its functionality to the Fotos app. Newer camera models such as the Leica Q3, Q3 43, SL3, and SL3-S can receive the Greg Williams filter directly. Without the latest models, any Leica camera capable of connecting to Wi-Fi can use the Fotos app to apply the Artist Look to JPEG images. No subscription fee is required beyond the need to own a Leica camera.

Setting a Trend in Mobile Photography

Mobile photography filters aren’t a novel concept, often seen in Fujifilm gear. But while Fujifilm relies on its proprietary film stocks for design, and other brands explore standard or varied profiles, Leica's method of mirroring a professional's unique style brings fresh appeal. The potential for iconic Leica photographers to offer their Artist Looks is an enticing prospect, although accessing such unique styles might come at a premium.