Exploring MSC's Grand New Ship Tailored for American Tastes

With its latest endeavor, a vibrant vessel departing from Miami, MSC Cruises dazzles with offerings such as authentic Italian dining and a Greek restaurant adorned with bougainvilleas.

This latest vessel marks MSC's strategic pivot towards the American vacation market, with an inaugural journey that highlights its shift. Their newest mega-ship, World America, embodies a celebration of luxury and leisure, designed with the U.S. audience in mind.

MSC has reinforced its presence in the U.S. by transforming its ship offerings, incorporating fast-paced dining options, a state-of-the-art sports bar, and an environment conducive to shade and comfort.

Enhancing Onboard Experiences for American Travelers

Enhancing 40% of its venues compared to its predecessor, MSC World America was crafted to offer more familiar comforts to its American guests.

William Monts de Oca Rivera, leading guest experience innovation at MSC, highlights the desire to blend European flair with American comfort, resulting in an array of attractions and dining options that reflect diverse culinary and entertainment preferences.

Revamping Leisure Spaces

The ship's outer deck has been reinvented to replace the standard sunbathing areas with The Harbour, a dynamic center of activities.

According to de Oca Rivera, the shift caters to Americans' preference for more energetic pursuits, thus transforming the outdoor experience aboard the ship.

Diverse Amenities for Different Age Groups

Offering thrill-seekers an opportunity to swing high above the ocean, the ship ensures activities appeal to all ages, with playgrounds for children and lounging spots for parents at Harbour Bar and Bites.

Focus on Comfort by the Poolside

A significant redesign has seen pool areas crafted to allow guests to relax in shallow waters, fulfilling the demand for accessible water features without full immersion.

Efforts to enhance the shaded relaxation areas ensure that guests dodge the sun while enjoying the outdoor amenities.

Rapid Dining Experiences Adapted for the American Market

World America introduces a collection of quick-service eateries, aligning with American dining habits that balance substantial breakfasts, light lunches, and extended dinners.

A more rapid dining service caters to those desiring quicker and more convivial mealtime interactions compared to the traditional European style.

Gastronomic Highlights Infused with European Heritage

Advertised under the slogan "European style, American comfort," the ship showcases European culinary delights beloved by Americans, like mozzarella at the buffet and a variety of pizzas.

Culinary Firsts Aboard World America: Paxos and Eataly

Adding to the charm, Eataly debuts as the signature Italian eatery, alongside Paxos, which embodies American perceptions of Greek culinary traditions with its classic blue and white theme.

A Touch of America with Sports and Entertainment

Replacing traditional lounges, the All-Stars Sports Bar now serves as a lively hub for beer enthusiasts, amplified by the ship's own microbrewery offering flavors new to the American palate.

Dedicated Venues for Entertainment

Previously smaller attractions now find a permanent residence in The Loft, accommodating music, comedy, and karaoke, bridging European and American styles within a single entertainment space.