My Daily Routine as the CEO of a Fitness Company: Starting with Broccoli, Ending with Family

From a young age, my enthusiasm for business was evident. I embarked on various entrepreneurial ventures during my childhood, such as selling fruits door-to-door and running a babysitting service. Pursuing this interest, I attended business school, yet even after graduation, the path to my future role wasn't clear.

To explore further, I ventured into the consulting world, hoping it would offer insights into the different facets of the business sphere. My five-year journey at the Boston Consulting Group was transformative.

Realizing the working with the world’s largest firms gave me the exposure to the opportunity of nurturing a business from the ground up, I exited my secure position in 2014 to join Sweetgreen as their financial planning director, contributing significantly to its growth.

Meanwhile, I found solace at Solidcore, attending classes whenever work became overwhelming or during travels, reminding me of home.

Eventually, a connection from my consulting days introduced me to Solidcore's founder. I transitioned from leading new store developments at Sweetgreen to being the COO at Solidcore. Now, seven years on, I serve as the company's president and CEO.

A Glimpse into My Morning: Rising with the Sun

My day typically begins at 6 a.m. A brisk 20 to 30-minute walk with my dog is my initial activity, invigorating both of us. During our walk, I review my Whoop data to assess sleep quality and other health metrics, ensuring that I am fully prepared to meet the day's demands. Simultaneously, I update myself on the business front, checking Solidcore's real-time analytics for sales, member activity, and more, to strategize effectively.

Morning Hustle: Balancing Family and Work

Family dynamics come into play once the walk is over. By 7:15, we are all set to leave. While my husband, an elementary school principal, heads to school, we share daycare responsibilities: I drop off our dog, he takes our toddler. Arriving at the office around 7:45 to 8 a.m., the day officially begins.

Despite hectic mornings, a substantial breakfast is a must for me in our communal office kitchen. My nourishing meal consists of steamed broccoli, hard-boiled eggs, and an English muffin.

Navigating the Workday: From Vision to Execution

The workday involves much of what you might anticipate for a CEO: meeting engagements and connecting with the team. With Solidcore's rapid expansion—from 25 to around 140 locations—it's exhilarating to contribute to its growing presence across the country.

As COO, my focus was on executing tasks like negotiating and hiring, but my current role shifts towards envisioning the future. This includes strategic planning for growth and identifying new team roles necessary for our development.

Traveling frequently, my role involves engaging with our teams to foster motivation, alignment with the company mission, and ensuring they recognize their value.

Innovating While Preserving Legacy

On taking charge as CEO, we prioritized member engagement through better pricing models. Inclusivity has been key, focusing on barriers such as race, age, or body type, and ensuring everyone feels represented.

We've devised diverse class offerings suitable for every fitness level, enhancing outreach and engagement.

Sweat Sessions with the Team

A standout feature of working at Solidcore is the flexibility for spontaneous team workouts. These sessions might be at Solidcore or another nearby studio, invigorating us to tackle the rest of the day with renewed energy.

Even on travel, I frequently coach sessions, preferring this hands-on interaction over traditional team gatherings, which strengthens personal and professional bonds.

Personal Touches and Philanthropy

Social media helps me convey my multifaceted personality beyond my CEO role. Whether lip-syncing to Beyoncé or hosting friends, these glimpses make me relatable.

I invest time in charitable efforts and organizational participation, such as advising for the Health & Fitness Association and supporting scholarships that once shaped my own educational journey.

Evening Routine: Family and Personal Growth

Work concludes around 5 p.m., transitioning to cherished family moments—dinner and playtime until our toddler's bedtime.

Post-bedtime, I engage in continuous learning, be it reading, language lessons, or catching up on work tasks from earlier.

Nighttime Unwind and Reflecting on Support Systems

By 10:30 p.m., I end my day with casual TikTok browsing, transitioning from office stress. My achievements are supported significantly by my family and professional network.

Recognizing that accomplishments are communal efforts, I appreciate the contributions of my family, mentors, and colleagues, underscoring the importance of a robust support system.