Southwest Airlines' New Baggage Policy: Charges Apply

A Southwest Airlines aircraft at Denver International Airport was captured being unloaded on Thursday, February 27, as the airline unveiled a new fee structure for checked bags.

Southwest Airlines is introducing fees for checking baggage.

On Tuesday, the carrier revealed plans to impose fees on certain passengers for checking their initial two bags, marking a substantial transformation from the perks that previously distinguished it from other significant U.S. airlines.

These changes are intended for flights booked starting May 28. The airline has yet to disclose the specific cost for this new checked baggage fee.

This fee introduction is part of broader modifications designed to benefit the airline's most dedicated clientele and aid the company in achieving anticipated profitability goals, as explained by President and CEO Bob Jordan.

This move reflects a departure from a cherished Southwest tradition. In the previous summer, the Dallas-headquartered carrier also announced the termination of its open seating policy, transitioning to a system of assigned and premium seating.

Southwest has been navigating financially challenging times recently. Over a year ago, it incurred a $140 million penalty due to a significant disruption during the 2022 holiday period, which left countless travelers stranded. Additionally, the company recently cut approximately 1,750 jobs, equating to 15% of its corporate staff. Furthermore, the airline has been under pressure from Elliott Investment Management, an activist investor group that gained at least a 10% share and is advocating for operational changes.

The introduction of the checked baggage fee signifies a major shift for one of America's leading carriers. Last September, during a company function, Jordan expressed the company's dedication to its 'customer-friendly policies,' which included the free checking of two bags.

Several exceptions apply under the new baggage fee policy. Loyal customers who are preferred members or purchase 'Business Select' tickets will still be able to check two bags without charge. Other loyalty program participants can check their first bag for free, and cardholders of its loyalty program credit card will receive a credit for one checked bag.

Furthermore, Southwest announced a revaluation of its loyalty program, which will offer more points to those purchasing higher-priced fares, while those opting for lower fares will accrue fewer points. A new 'Basic' fare tier will also be introduced for the airline's most economical tickets.