Get Ready for a Price Hike in Your YouTube TV Subscription

YouTube TV subscribers are about to see an increase in their monthly bills.

The media streaming company has informed its customers that starting January 13, 2025, the cost of a monthly subscription will rise by $10, moving from $73 to $83.

This updated pricing applies to both new enrollees and current users. However, those enjoying a trial period or a special Base Plan rate will continue to do so without changes.

Since its launch in 2017, when it was priced at $35, YouTube TV's rates have more than doubled. The last upward adjustment happened in March 2023, marking a 28% increase in less than two years. This results in an additional annual cost of $215 for consumers.

In the current landscape, this price is comparable with other similar services. Hulu Plus Live TV charges $83 monthly, which includes Hulu, Disney+, and ESPN+. Meanwhile, DirecTV Stream stands at $87 per month, and FuboTV at $80, all offering competitive packages. Notably, if you're after the NFL Sunday Ticket, YouTube TV remains the single platform for streaming it.

Despite pushing prices higher, YouTube TV reports continued growth. The platform now boasts a user base of approximately 8 million subscribers.

The justification given for this increase points to the escalating expenses associated with content creation and the enhancements made to the service. YouTube has acknowledged the financial impact this shift brings to subscribers but insists the decision wasn't easily made.

For those hesitant about the hike, YouTube TV provides options to pause or terminate subscriptions, offering consumers time to consider their financial commitment.