Decline in Coca-Cola Sales in Turkey and Pakistan
Boycott Impact on Coca-Cola Icecek AS
Amid political unrest in the Middle East, Coca-Cola Icecek AS has experienced a downturn in sales due to regional calls for a boycott. The brands are believed to have ties to Israel, leading many consumers in Turkey and Pakistan to avoid purchasing their products.
Factors Influencing Sales Decline
This boycott movement is rooted in geopolitical tensions that have influenced consumer behavior markedly. Additionally, economic downturns in these countries have compounded the challenges faced by Coca-Cola in maintaining its market presence.
Understanding the Situation
The decision to boycott stems from perceptions about corporate connections to international conflicts, specifically related to the Middle Eastern crisis. This, coupled with existing economic pressures, has amplified the impact on Coca-Cola’s regional business operations.




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