Disney+'s New Vertical Video Feature Set to Launch This Year

Announcement at the CES 2026 Event

Disney+ is gearing up to introduce vertical videos to its platform in the U.S. within this year. This initiative, unveiled during the Tech + Data Showcase at CES 2026, aims to increase daily user interaction with the app. Disney had previously experimented with this format through 'Verts', which was introduced to the ESPN app in August 2025, providing valuable feedback on user engagement with vertical content.

Expanding Beyond Teasers

Erin Teague, who serves as the Executive Vice President of Product Management at Disney Entertainment, shared insights with Deadline on the company’s plans to employ this format extensively. Beyond mere teasers for films and shows, Disney+ is also exploring the creation of original short-format content in vertical video. Although specifics were not disclosed, the rise in popularity of vertical micro-dramas over the past year suggests potential directions.

Strategic Integration for Core Demographics

Teague emphasized that the vertical video feature will be seamlessly integrated, aligning closely with natural user patterns, thus avoiding any sense of a fragmented experience. Disney's goal is to capture the attention of Gen Z and Gen Alpha viewers—audiences less prone to consuming lengthy content sessions on mobile devices. According to a company statement, the vertical experience will continue to grow and adapt, offering personalized features tailored to each user. Ultimately, the aim is to transform Disney+ into a daily must-visit platform, encouraging app users to explore and engage with a broader range of content offerings.