Madison Reed's CEO Unlocks Leadership Potential by Embracing Her 'Zone of Genius'

A universal truth in both personal and professional life is that there are tasks we just aren't fond of.

Amy Errett, the driving force behind Madison Reed, knows this all too well. She established the beauty brand in 2013, which has now expanded across the nation with 97 locations, as per their official site. By October 2025, PitchBook reports that the company has secured nearly $430 million in fundraising.

Tasks that Errett is passionate about belong in what she calls her 'zone of genius,' whereas tasks she is proficient in fall into her 'zone of competency.'

'Numbers are my strong suit, and I'm confident handling them, but they don't fall in my zone of genius because they're not what I love most,' she explained.

According to Errett, being an entrepreneur, particularly when starting out, involves doing a significant number of tasks that aren't enjoyable.

'It's not all about operating within your zone of genius. You must be versatile and tackle it all,' she shared.

Now that she has a firmer grip on the company's direction, she's afforded more liberty to pursue her preferred tasks. 'I'm at a stage where I can engage more in my zone of genius, which invigorates rather than exhausts me,' she expressed.

This includes high-stakes projects, offering guidance to fellow entrepreneurs, and nurturing relationships with crucial stakeholders within the organization.

Consequently, Errett is able to pass on the duties she particularly dislikes, such as organizing and calendaring.

'Many founders are strategic and think on their feet, but often struggle with planning,' she noted.