Disney Plus Introduces Vertical Video Experience

Disney Plus is set to expand its platform with a new vertically-oriented video feed, resembling TikTok's popular format, scheduled for launch later this year.

Expansion and Innovation

Announced at Disney's Global Tech & Data Showcase during CES, this feature aims to make the streaming service a daily hub for users by diversifying media delivery across various segments including news and entertainment.

Innovative Content Strategy

Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, highlighted their goal to integrate a variety of content types within the app, from new bite-sized original shows to revamped scenes from broader titles.

Teague elaborated on this vision during the CES presentation, stating that the app will offer a consolidated space filled with short Disney content tailored to user interests. The content feed will adapt in real time based on user interaction, spanning categories such as Sports, News, and Entertainment.

Competing in the Digital Age

Previously, Disney has experimented with a vertical video tab dubbed “Verts” which paves the way for this broader integration. The approach reflects trends seen with platforms like Netflix, which has dabbled in similar formats to engage viewers.