Jerry Jones: Shaping The Star and His Dallas Cowboys Enduring Impact

To find Jerry Jones, owner of the Dallas Cowboys, one only needs to visit The Star, the state-of-the-art headquarters located in Frisco, a town near Dallas.

During a conversation with Tony Dokoupil, the anchor of "CBS Evening News," Jones took to the skies aboard a helicopter, flying high over Dallas to gaze down upon The Star from above.

The Cowboys' legendary status has grown alongside the expansion of Dallas, often called "the city that refuses to halt its growth." Jerry Jones is often credited with playing a significant role in this transformation.

"Our arena is roughly 12 miles away from the heart of Dallas," Jones remarked while airborne.

After amassing his initial $1 million through oil ventures, Jones acquired the NFL team in 1989, at a period when Dallas was struggling according to him. Those challenging times are now firmly behind.

Echoing the metaphor of a star, Dallas is experiencing expansion in all directions. Jones envisions Dallas as a major metropolis nestled in America's heartland.

As they soared north towards Frisco, Jones recollected an era when the town's population was merely 7,000 when they set up.

Today, Frisco boasts a population close to 250,000, with The Star being its focal point.

The field isn’t only home to football stars. The Dallas Cowboys Cheerleaders, often dubbed "America's Sweethearts," hold their own special place.

When questioned about their significance, Jones shared, "These talented women excel in cheering but also shine as individuals from various backgrounds."

The previous season saw a striking 400% pay raise for the cheerleaders, appreciated and highlighted during the summer in their well-received reality show.

"For me, it's about the chance to be part of something greater and continue building our legacy," Jones confided to CBS News, emphasizing that financial gain was never his primary motivation.

Speaking passionately about his dedication, the 83-year-old Jones reflected that the Cowboys will perpetually remain integral to his existence.

"I reject the notion of growing old," Jones told Dokoupil, symbolically referring to the inevitable passage of time. "I plan to continue being active."