Trump's Role in Bringing the World Cup to North America

The 2026 FIFA World Cup will see the world's most prestigious football tournament being held across North America, with matches taking place in 11 cities across the USA, three in Mexico, and two in Canada.

The Significance of the World Cup's Return

As the globe's most watched sporting event, the World Cup outshines even the Super Bowl and World Series combined in terms of viewership. This occasion marks a long-awaited return to the United States, which last hosted in 1994.

The Political Undertones

Beyond the sport itself, the 2026 World Cup is notable for its political connections, heavily influenced by former President Donald Trump’s interactions with FIFA President Gianni Infantino. Their relationship became a crucial factor in determining where the event would be held.

Infantino and Trump's Unique Bond

Gianni Infantino, FIFA’s head, has been keen to honor Trump with various gestures, one of which is the FIFA Peace Prize—an award that was spontaneously created for Trump. Infantino’s visits to the White House became more frequent than any other global leader during Trump's tenure.

The Bidding Saga

The process of landing the World Cup in North America began in 2017, during the early phase of Trump’s presidency. With previous controversies involving FIFA and investigations by the FBI, there were reservations about an American-only bid. To bolster their chances, the United States partnered with Canada and Mexico.

Managing International Relations

During the bid campaign, challenges arose due to Trump's controversial international comments, leading to campaigners reassuring skeptics that these remarks were not permanent policy signals.

Fostering Personal Diplomatic Relationships

Infantino’s relationship with Trump started based on bid discussions and carried on despite political turmoil surrounding Trump. While many distanced themselves from Trump after events in January, Infantino remained close, even visiting Trump’s personal estate.

FIFA’s Struggles with Access

FIFA's interaction with the U.S. administration shifted with Trump's departure, as they struggled to reestablish influence under a new president. Infantino actively supported Trump during his campaign re-entry, which was evident in social media and events leading up to his re-election.

Criticisms and Strategic Advantages

Infantino’s frequent Oval Office meetings were unusual compared to other global leaders, drawing attention to this extraordinary frequency. This connection was linked with FIFA's push for federal support for security in host cities, amounting to $625 million.

FIFA also achieved concessions such as expedited visa processing for foreign ticket holders, despite travel bans affecting fans from several countries.

Balancing Wins and Challenges

While FIFA secured favorable terms, questions remained about the perceived financial inequities in revenue distribution in the U.S. This led to speculation about the necessity of fostering good relations through mechanisms like the Peace Prize to ensure continued support.