Peacock Broadens Dolby Vision and Atmos Support for Sports

Dolby and Peacock Unveil Partnership at CES 2026

Peacock subscribers will soon have access to a wider range of live sports that feature Dolby Vision and Atmos technology. Previously, Sunday Night Football was the sole live sports event available with Atmos on the platform. However, Dolby Laboratories revealed at CES that the service will be expanding Dolby Vision and Atmos capabilities to more live sports throughout the next year. This upgrade will include events like NBA and MLB games, enriching the streaming experience for its viewers.

David Bohunek, NBCUniversal's Senior Vice President of Global Video Engineering, remarked on the partnership, emphasizing that it ensures all types of content, from exciting playoff matches to highly anticipated Universal blockbusters and original Peacock productions, are delivered with vibrant visuals and engulfing sound as intended by the creators.

Additionally, the companies disclosed that support for Dolby Vision 2 and Dolby AC-4 will commence later this year. Dolby Laboratories described Vision 2 as a significant advancement of its superior picture quality technology, which was introduced at IFA 2025. This new iteration accommodates modern TV technology and employs AI to automatically tailor the viewing experience based on the content and environment. Concurrently, the AC-4 audio format promises top-tier sound quality, utilizing lower bandwidth than typical audio formats.