Stream the Bosch CES 2026 Press Event Today

Unveiling New Automobile and AI Innovations from Bosch

Bosch, akin to the European version of General Electric in the United States, is renowned for its contribution to household appliances, notably through its alliance with Siemens. Nevertheless, its mainstay is in technology and engineering that supports vehicles, residences, and industries globally. This intrinsic focus is at the forefront at CES 2026, where Bosch's releases are mostly designed for partnerships rather than carrying the Bosch brand in retail outlets.

A prime example is Bosch's automotive strategy at CES. They are spotlighting 'AI in the car,' especially in its automotive interiors. According to Markus Heyn from Bosch, their AI-enhanced interiors are crafted to enrich driving by making it more user-friendly and secure for everyone inside the vehicle. Details on this and guidelines for catching the press event on Monday are detailed below.

Ways to View the Bosch Presentation at CES 2026

The event will be broadcast live on Monday, January 5 at 12 PM ET via Bosch’s official press webpage or through YouTube. (A stream link is provided below.)

Additionally, key updates from Bosch's session will be shared in the central Engadget live coverage of CES 2026.

Anticipations for the Event

Setting up at Las Vegas Convention Center’s Central Hall (booth 16203), Bosch is focusing on three major themes: transportation, intelligent home solutions, and manufacturing enhancements—all incorporating advances in equipment, software, and artificial intelligence.

As with numerous other CES 2026 participants, Bosch is expected to showcase its collaborations with notable entities in the AI sector. For instance, their AI-enhanced vehicle cabins will incorporate Microsoft and NVIDIA technologies. These systems are designed to allow verbal commands for joining Teams calls, while autonomous control features kick in seamlessly. NVIDIA’s software will support 'real-time sensor processing and vision-language models' in these systems.

Here is an early look at the booth setup: