LG Unveils a New TV to Rival Samsung's Frame

Emerging as a fresh contender in the realm where TVs mimic art, LG's Gallery TV introduces itself.

LG is set to debut its latest 4K MiniLED television, scheduled for release between January 6 and January 9. Available in 55-inch and 65-inch sizes, this TV will feature the powerful α (Alpha) 7 AI Processor, impressive AI Sound Pro with Virtual 9.1.2ch audio, and a design flush with your wall, reminiscent of a painting when dormant.

Customizable Frames and Art Selection

In line with other products within this niche, the television allows for easy swaps of magnetic frames. It also offers a rich selection of art pieces via LG Gallery+, a subscription service priced at approximately $5 monthly, alongside a complimentary basic version.

Subscribers will enjoy more than 4,500 curated pieces that refresh each month, spanning from fine art to film stills, game visuals, and animations. Moreover, users can opt to display personal photographs or explore generative AI to visualize unique creations.

You can personalize your TV experience further by integrating your favorite tunes via Bluetooth or selecting from integrated musical themes to complement the art.

Targeting those with an eye for decor, LG has equipped the TV to enhance a home's ambiance with what it calls a 'sophisticated gallery environment.' Developed with insights from museum professionals, the Gallery Mode refines color and brightness for optimal display, focusing on minimizing glare and reflecting the true appearance of famous artworks.

The TV's image will automatically adjust in response to the changing natural light in your space.

Launch Timeline and Cost

Following Samsung's pioneering art-centric television, various brands have tried to capture this market, but LG now stands as a noteworthy competitor in this arena.

Currently, LG has not disclosed specific dates or pricing details for their newest innovation.