Guide to Viewing the Sony Afeela CES 2026 Event

Anticipating Afeela 1 and a Novel Car Concept at CES

For those familiar with the annual CES happenings, Sony's press event acts as the grand finale preceding the official opening of the exhibition floor. This tradition continues in 2026, but with a new direction: the spotlight will be solely on electric vehicles, diverging from the usual themes of electronics, gaming, and entertainment. This year’s focus is on showcasing two creations from Sony Honda Mobility — the returning Afeela 1 and a fresh concept car debuting at the show.

Tuning in to the Sony Afeela CES 2026 Event

Scheduled for Monday, January 5, at 8 PM ET, this occasion will be streamed from Las Vegas via the Afeela official YouTube page. (We’ll feature the live stream link here once it becomes available.)

Inside Sony Afeela’s Showcase at CES

The car now known as Afeela 1 has evolved since its initial reveal as Vision-S at CES 2020. Over recent years, significant updates have been unveiled, not least of which is the price, starting at an eye-popping $89,900. Yet, early assessments have been less than enthusiastic, persisting into CES 2025. According to Tim Stevens from Engadget, the electric vehicle feels outdated like a PlayStation 4 in a PS5 world, losing some of its few distinct styling elements while adhering to specifications that are now considered dated.

The spotlight won’t be solely on the Afeela 1, though. At CES, its area will flaunt various pre-production versions of Afeela 1 in an array of colors, along with an innovative new concept model, as stated by Sony Honda Mobility in a recent statement.

Enthusiast Expectations for CES 2026

This year's CES might reveal enhanced features and a redesigned approach. Enthusiasts are eagerly awaiting what the 2026 lineup brings, especially the introduction of a newly-conceived vehicle model. Coupled with this, we are keeping an ear out for details about any forthcoming gadgets from Sony Electronics set for release in the new year.