Samsung's 'Wide Fold' Positioned to Challenge Apple's Foldable

Rumors are already swirling about Apple's anticipated foldable iPhone expected to hit the market next year, but it's not going unchallenged. Samsung is reportedly gearing up to introduce its 'Wide Fold' device in 2026, poised to go head-to-head with Apple's inaugural foldable phone offering.

Display and Design Insights

Industry insiders, as cited by Korea's ET News, say that Samsung's new contender will feature an OLED screen sizing up to 5.4 inches when closed and expanding to 7.6 inches upon unfolding. The 'Wide Fold' will adopt a 4:3 aspect ratio in its open state, described by sources as a 'passport' style.

On the other hand, Apple's foldable is expected to offer a 5.3-inch closed display, expanding to a 7.7-inch screen, and maintaining a similarly proportioned 4:3 aspect ratio reminiscent of the largest iPads, particularly in landscape view.

Target Launch and Market Expectations

Anticipation builds as both companies eye a Fall 2026 launch window for their foldable devices. The choice of a 4:3 aspect ratio could intensify the competition in areas like e-reading and graphic design, offering expanded readability and editing potential. Nevertheless, this could lead to letterboxing in video content, reducing full-screen viewing.

Implications for Users

For users, these enhancements in screen size and functionality may signal a pivot toward devices that better merge the functionality of tablets and smartphones. How each company navigates this terrain will likely influence user preference and shape the foldable phone market.