Stream Instagram Reels on Your TV: Early Access for Select Models

Overview

Instagram has unveiled a novel application that allows users to enjoy Reels on their television screens. These engaging short videos are transitioning to larger displays, giving viewers a fresh way to experience their content.

Beginning today, Amazon has announced that users will be able to access Instagram Reels using a special application. This marks the inaugural adaptation of Instagram's offerings tailored specifically for the television format.

Using the TV App

Much like its mobile counterpart, the TV application organizes Reels into tailored channels based on user interests, ranging from music and sports to travel and viral moments. The app allows users to search, browse, view comments, and even share Reels directly from the screen.

A noteworthy feature of the app is its ability to accommodate up to five individual accounts. This means each member of a household can log in to personalize their viewing experience, or a new joint account can be made for a shared family viewing option.

Initiating Use

To begin, users should download the application from the Amazon Appstore. If the concept seems reminiscent, it's because Instagram previously launched 'IGTV' for longer videos back in 2018, which later ceased operations in 2021.

The move to TVs isn't surprising. YouTube currently has a stronghold on short video content for TVs, and TikTok has also begun making inroads.

Instagram's VP of Product, Tessa Lyons, shared in a CNBC interview that the company is striving for an outstanding user experience on TV before expanding to other devices, acknowledging that more effort is needed to adapt mobile experiences effectively for television viewing.

Compatible Devices

As it stands, Instagram's TV app is available on several Amazon devices, including the Fire TV Stick HD, Fire TV Stick 4K Plus, and two generations of the Fire TV Stick 4K Max. Additional models like the Fire TV 2-Series, 4-Series, and the Omni QLED Series are also supported. Expansion to other platforms is anticipated in the future.