Instagram Enhances Reels with Personalized Algorithm Controls

Instagram users now have the opportunity to tailor their video content preferences on Reels, thanks to a novel AI-powered feature.

The latest 'Your Algorithm' update allows users to view and modify the topics they frequently engage with according to their past interactions. This empowers users to add or eliminate specific themes, refining the types of videos that populate their Reels feed.

Acknowledging that interests evolve, Instagram aims to offer users more significant control over their content viewing experience, beginning with Reels. By leveraging AI technology, users can more effectively adjust the subjects that influence their Reels recommendations, enhancing their relevance and personalization.

Introduced in the United States and expanding globally in English shortly, this tool is accessible through an icon highlighted by two intersecting hearts with line sliders, located at the top-right of Reels clips. This functionality presents users with an AI-crafted list of suggested topics, allowing alteration of preferences. Moreover, users can share these insights via Instagram Stories.

Instagram plans to extend these adjustable algorithm features to the Explore section and other areas within the app soon. Additionally, a similar capability is under development for Meta's Threads application. This will enable users to manage the amount of particular content they wish to see. Meta also indicated upcoming enhancements that will explain why certain feed items appear and offer new tools to further personalize and provide algorithm feedback in the future.