Emerging Leaders in the AI Chatbot Landscape

Insights from Comscore's AI Market Report

While the AI market is typically dominated by well-known players such as OpenAI, Anthropic, and Google, recent findings suggest lesser-known entities are making significant strides worth acknowledging.

Comscore's first comprehensive analysis on artificial intelligence adoption and market tendencies presents a deep dive into user demographics, application purposes, and tool usage frequency. A standout revelation was the extraordinary growth trajectory of select AI tools, which far surpassed others in the industry.

Unprecedented Growth: The Rise of Gemini and Grok

Despite ChatGPT's ongoing leadership with 54 million desktop visitors and significant annual growth, the upsurge in Gemini's popularity—boasting nearly a 971% increase in desktop engagement and 19 million users—illustrates a dramatic trend shift. Grok similarly witnessed a marked 472% boost on mobile, complementing a 286% rise in desktop usage.

The adoption speed serves as a bellwether for these tools' alignment with evolving consumer preferences. Both Gemini and Grok have introduced pivotal model advancements, potentially driving their visitor influx. Google's latest AI models, including Gemini 3, have significantly contributed to this surge, prompting competitors like OpenAI to recalibrate their strategies.

Simultaneously, Grok's enhancements with xAI, unveiling features like 'Think Mode' and extended context capacities, reflect its strategic growth.

Conversely, Microsoft’s Copilot, an integrated part of its productivity and Windows ecosystems, saw a dip by 15% in browser usage year-to-date. This decline indicates challenges in expanding its reach, possibly due to its heavy reliance on OpenAI's infrastructure versus proprietary development.

Smriti Sharma of Comscore notes that each AI assistant distinctly aligns with user scenarios. While ChatGPT is omnipresent, Copilot suits desktop-focused tasks, and Gemini is transitioning from a mobile-first strategy to offering more universal accessibility.

Beyond Chatbots: AI Audio Tools Gain Traction

The latitude of AI's influence is expanding, with audio tools experiencing remarkable growth. Platforms like ElevenLabs surged by 147% on mobile and 142% on desktops, and Suno saw a significant rise in both mobile and desktop engagements.

These audio AI technologies offer significant value to content creators and enterprises alike, facilitating the production of various media formats, such as audiobooks, text-to-speech functions, promotional materials, and more. ZDNET’s Webb Wright was notably impressed by their realistic audio output quality.