Spotify Unveils Music Videos in the US

Aiming to Compete with Leading Video Platforms

Spotify has launched its music video feature for premium users in the United States and Canada, currently in beta. Subscribers can now enjoy not just original artist videos, but also fresh formats such as live shows and cover versions.

Although the music video feature was available in 11 countries last year, it skipped the US due to licensing issues. That barrier has been removed after Spotify signed an agreement with the National Music Publishers' Association, incorporating new terms for video content, thus opening the door for this addition.

How to Use Spotify’s Music Videos Feature

If you have a premium account in a beta market, accessing music videos is straightforward. Open a song on any device and choose the 'Switch to Video' option to watch the related music video. If you wish to revert to just audio, select 'Switch to Audio.' For a full-screen view, rotate your device to a horizontal orientation.

Initially, only a few thousand music videos were part of the service, but Spotify is committed to growing this library swiftly. According to Spotify, users who find a song and its corresponding video on the platform are 34 percent more inclined to play that song again the following week. The company has expressed an ambition to establish a superior video experience that can stand toe-to-toe with significant competitors like YouTube and TikTok.