Exploring Apple's App of the Year: Tiimo

In 2025, Apple recognized an innovative application that aims to bring order to iPhone users' daily routines: Tiimo, a superior visual organizer powered by artificial intelligence.

Tiimo is particularly designed for individuals with neurodivergent thought processes. The app blends AI-driven interaction with conventional planning elements like task lists and reminders. While the basic version is downloadable for free, users can access enhanced features for $10 monthly.

A Journey to Recognition

After shining as a finalist in 2024's Apple Design Awards, Tiimo was crowned as the leading iPhone app in 2025's App Store accolades, triumphing over contenders such as BandLab and Ladder.

Originating in Copenhagen, Tiimo was developed in 2015 by Melissa Würtz Azari and Helene Lassen Nørlem. Initially a research initiative focused on neurodivergent teenagers, Tiimo has evolved into a supportive tool for ADHD and autism, enabling visual organization.

In August 2024, the founders successfully acquired $4.7 million in funding to further the app's development.

Putting Tiimo to the Test

As someone who identifies as neurodivergent, I decided to explore the app's free version to assess its potential for enhancing personal organization.

A User-Friendly Interface

Upon launching Tiimo, the simplicity and clarity of its design immediately stood out, resembling a digital planner. The home screen featured four key tabs: to-do list, daily tasks, focus mode, and weekly overview.

In the lower corner sat an AI assistant icon, ready to assist with scheduling tasks. The daily agenda was organized into distinct segments: morning, daytime, evening, and any-time tasks.

Engaging with the AI Assistant

Interacting with the Tiimo chatbot felt natural and intuitive. Pre-set prompts facilitated the creation of tasks and schedules, with the bot responding adeptly to my weekly plan request, despite a minor hiccup requiring the prompt's resubmission.

The AI accurately interpreted my instructions, delivering customized entries that met my expectations.

Scheduling Everyday Activities

While I typically embrace spontaneity, I saw the merit in setting reminders for essential daily activities. I initiated with tasks like walking my dogs and medication reminders. The AI impressed me with its ability to assign pertinent emoji to these entries.

Organizing Less Frequent Tasks

For household chores that don’t occur daily, I logged these in the app's to-do section. This included responsibilities like dishwashing, grocery runs, and making my bed, which I prioritize lower.

Although I manually added these tasks instead of using the assistant, Tiimo still generated fitting emoji. It allowed modification should I wish to change any icons.

Accomplishing the Task List

Tiimo kept me on track with timely notifications. At 6 PM, I received a cue to take the dogs out and started a dedicated focus timer with an option for relaxing music. Completing the walk ahead of time permitted me to terminate the timer early.

Despite my dogs' insistence, reminders for medication are invaluable; having them on my iPhone's lock screen ensures I won't forget.

In summary, Tiimo proved to be an effective tool in structuring my day without traditional paper lists, making it easier to focus and improve consistency. It is a tool I would continue to utilize to foster better organizational habits.