MS.NOW Replaces MSNBC Online

In a significant move, the well-known MSNBC website has undergone a rebranding to become MS.NOW, aligning its digital presence with its new identity.

A Fresh Digital Face for MS.NOW

Several months following the announcement of its name change, MSNBC has unveiled its new online address: ms.now. This update introduces a revamped aesthetic similar to the prior MSNBC site but incorporates a contemporary new MS NOW emblem, effectively retiring the storied MSNBC peacock.

The Start of an Independent Journey

MS NOW's refreshed website kickstarts its operation as an autonomous newsroom, having officially parted ways with NBC News in October. This separation was driven by Comcast’s strategic choice to detach and redeploy its cable networks, notably MSNBC. Consequently, the new website and domain mark a significant break from NBC affiliations.

Domain Name Challenges

An interesting hiccup in this transition was MS NOW's inability to secure msnow.com, as it is currently tied to an unrelated, sparse site about ‘Motorized Snow vehicles.’ However, this setback was mitigated by the timely availability of .now domain extensions, which became purchasable about a year ago.

Preserving the 'MS' Legacy

An intriguing aspect of the rebranding is the retention of 'MS' in MS NOW's name despite Microsoft's divestment over a decade ago. The 'MS' acronym, however, now signifies 'My Source for News, Opinion, and the World.'