Top 6 Televisions Purchased by Our Readers This Year (Sony and Samsung Didn't Take the Top Spot)

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Although many TVs appear similar in terms of streaming apps and smart features, ZDNET readers have distinct preferences. Their favored models include both high-end OLED options and budget-friendly alternatives from brands like LG, Vizio, Samsung, and Hisense.

As we approach the holiday rush, we've compiled a rundown of televisions that ZDNET readers have purchased the most from various retailers, based on units sold via review links on our site. These insights stem from aggregated data without identifying individual purchases.

The Six Most Popular Televisions Among ZDNET Readers in 2025

While not the latest in LG’s lineup, the G4 OLED remains a top contender, often preferred over the newer G5. It features Dolby Atmos and Dolby Vision HDR, providing enhanced detail and richer colors with virtual surround sound for an enriched viewing experience. Compatibility with AMD FreeSync Premium and Nvidia G-Sync VRR ensures smoother gameplay, and it integrates with Alexa, Google Assistant, and Apple HomeKit for hands-free operation.

1. LG G4 OLED

An LG fan or not, after testing the LG G4 OLED TV, it’s hard not to admire its superior image quality—a sentiment echoed by ZDNET’s editor-in-chief, Jason Hiner. Available in multiple sizes, the 65- and 83-inch versions have been especially popular among our audience.

Evaluating the TCL QM8, both I and former ZDNET editor Chris Bayer noted significant strengths in its flagship TV offering. A stunning brightness of 5,000 nits ensures clarity even in direct sunlight, complemented by 5,000 local dimming zones that rival OLED contrast, yielding a sharper picture.

2. TCL QM8

The QM8 supports a smooth base refresh rate of 120Hz, with the ability to push it to 144Hz for gaming. It features AMD FreeSync Premium Pro VRR to minimize visual tearing during gameplay. While sizes reach up to 115 inches, the 65-, 85-, and 98-inch models are favorites among our readers, fitting well in traditional living spaces and home theaters alike.

The Hisense U8 is a powerful option in the midrange tier, with Mini-LED technology offering sizes from 55 to 100 inches. It serves equally well as a home theater centerpiece or a bedroom’s secondary screen. Enhanced by a 165Hz refresh rate, it delivers fluid visuals ideal for sports, action films, or gaming, and includes AMD FreeSync Premium Pro VRR to minimize screen disruptions.

3. Hisense U8

Among the most renowned TV makers, Samsung holds its ground with the QN90D. This model’s QLED panel upgrade means improved color fidelity, contrast, and detail, augmented by Dolby Atmos for immersive, multidimensional audio. With readiness for numerous streaming applications, it transforms any room into a comprehensive entertainment center. Former ZDNET editor Chris Bayer applauds the QN90D for its exceptional visual clarity, vibrant hues, and profound blacks that rival non-OLED counterparts.

4. Samsung QN90D

Rivaling Samsung's The Frame, the Hisense S7 Canvas appeals with its design-centric, art-gallery aesthetic. Swappable frames can highlight or conceal the TV within decor, and access to free art content enables personalized displays. This model’s latest QLED enhancements assure vivid, bright visuals even in sunlight.

5. Hisense S7 Canvas

Described by ZDNET reviewer Kerry Wan, the Canvas shines as a chic set offering practical image quality. It balances style with substance, appealing to those looking for both aesthetics and performance.

The TCL QM7 is available in versatile sizes from 55 to 115 inches, providing seamless 144Hz refresh rates for everything from sports to gaming experiences. Dolby Vision IQ enhances cinematic quality during streaming, coupled with Bang & Olufsen audio and Dolby Atmos for sound immersion.

6. TCL QM7

Positioned as a strong midrange choice, the QM7 delivers smooth motion and superior soundscapes, making it a compelling choice for diverse viewing needs.