X Introduces Market for Dormant Usernames

X is opening a platform where Premium Plus and Business members can explore and request usernames that haven't been in use.

This new offering targets dormant usernames, divided into 'Priority' and 'Rare' categories. Priority handles come at no additional cost and often comprise complete names, phrases, or mix-character sets. Rare handles, by contrast, demand payment, ranging from $2,500 and potentially reaching seven figures, influenced by uniqueness and demand.

A Continuing Advantage for Subscribers

X positions this not merely as a special bonus, but as a continual advantage intended to attract more paying members.

Upon obtaining a fresh handle, the previous one will be set aside. While X considers introducing an option to redirect the old handle for an extra fee in the future, they emphasize that if a subscriber opts for a lower-tier service, their account will revert to the original username, and they'll forfeit access to any marketplace-acquired handle.

Innovation in Handle Redistribution

X's Handle Marketplace is pioneering in the effort to redistribute usernames left inactive. This service uniquely allows eligible Premium subscribers to hunt for and initiate claims for such usernames, with options both gratis and for purchase.