Tour Inside JPMorgan's Former Wall Street Headquarters, Now Hosting 1,320 Apartments and Extensive Facilities
Imagine relaxing on a plush pool chair gazing over New York Harbor from a rooftop terrace. It’s surprising to think this area used to house JPMorgan Chase's computer systems.
Prior to 2022, the location at 25 Water Street accommodated JPMorgan's back-office operations and served as the New York Daily News newsroom until 2020. Today, around half of the structure’s 1,320 available apartments have new tenants. Occupying a 32-story space on the edge of the financial district and South Street Seaport, it stands as the nation’s largest commercial-to-residential transformation.
The shift towards remote work during the pandemic and a critical housing shortfall have driven developers to explore this decades-old idea of converting office spaces to residential use. New York City is a leader in this challenging venture, supported by government tax incentives. This year, plans are underway to introduce 8,310 residential units from converted commercial spaces.
Introducing SoMA: A Giant in Urban Lifestyle with Vast Amenities
Renamed as SoMA—an acronym for South Manhattan—25 Water Street boasts over 100,000 square feet of premium amenities.
Residents have access to podcast and music recording studios, coworking facilities, not one, but two bowling alleys, and both indoor and outdoor pools. The gym comes with pickleball and basketball courts, complemented by a spa fitted with an infrared sauna.
Extra Costs for Luxurious Comforts
The luxurious amenities incur an additional fee of roughly $150 each month, inclusive of WiFi, as explained by Sarah Patton, who manages marketing and leasing. These are above the high rental rates, running from the high $3,000s for studios, to three-bedroom apartments starting at $10,000 monthly.
Affordable Living Amidst High-end Apartments
A quarter of the building’s apartments are rent-stabilized, intended for tenants with incomes between 40% and 90% of the area's median income scale.
The affordable units are priced for those earning from $37,612 to $180,810, contingent on family size.
Pioneering Tax Incentive Programs for Conversions
Marking a first, the building utilized a novel 35-year tax abatement scheme for converting commercial spaces to residential use.
Brian Steinwurtzel, co-CEO of GFP Real Estate, highlighted that this initiative—developed in collaboration with Metro Loft Management and Rockwood Capital—was essential since, without it, every apartment would command market rates.
Challenges and Bottlenecks in the Affordable Housing Application Process
The quest for affordable housing is highly competitive. The city sees an overwhelming number of applications through its lottery system per available unit.
Steinwurtzel expressed frustration over the lengthy processes involved with paperwork and approvals, urging for a streamlined system that facilitates quicker move-ins, thereby recapturing time and resources.
Structural and Economic Complexities in Conversions
Undertaking its conversion, 25 Water faced skepticism, with Steinwurtzel admitting the general sentiment was one of disbelief at their ambition.
However, the timely acquisition for around $250 million occurred as New York's real estate faltered, with post-pandemic revival bolstering their decision.
Future conversion rates are expected to dwindle unless tax breaks continue, or another downturn challenges the commercial property market.
Design Insights: Infusing Old Structures with Light and Space
Effective conversion required innovative solutions, such as inserting two light wells into the building’s core and extending the structure upwards by ten floors.
Originally styled to mimic an IBM punch card, the facade’s sparse windows needed addressing, with additional windows introduced to animate the inner spaces with light.
Advantages of Residing in Redeveloped Spaces
Living in buildings like 25 Water offers unique benefits, such as increased ceiling height, which surpass new residential structures.
Midtown Manhattan Rezoning: The Impetus for Future Conversions
Anticipated as the next big transformation, Pfizer’s former offices are poised to convert into 1,602 apartments, soon eclipsing Water Street's project.



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