Whoop App Expands from Fitness to Blood Testing

Your fitness gadget has grown into a health monitor. The firm behind Whoop has introduced a new feature called Whoop Advanced Labs this Tuesday, allowing blood tests directly via the app.

Now, Whoop users can manage their blood health data by both importing previous lab results and scheduling upcoming tests inside the application. Collaborating with Quest Diagnostics, Whoop facilitates these tests which are requested and assessed by certified healthcare professionals.

Once a blood test is completed, it is analyzed by a clinician who then provides insights which are automatically integrated into the Whoop app. The collected data is utilized to refine the app's personalized daily advice, enhancing the user experience for those consistently wearing the Whoop tracking device.

Plans and Pricing

Subscription options range: a single annual test costs $199, two tests are priced at $349, and four annual tests are set at $599. Additional tests within the year come with potential savings.

The Advanced Labs feature was hinted at earlier with the introduction of the Whoop 5.0 and MG. Since unveiling it, 350,000 users have signed up to gain access.

But why delve into blood testing in a fitness app? By merging insights from blood analyses with activity and sleep patterns, these technologies aim to give users a comprehensive picture of their health by aligning routine behaviors with anatomical data. Though tests can be taken once, the membership model suggests routine testing to track improvements after lifestyle modifications influenced by previous results.

Commenting on this integration, Whoop's CEO stated, "Our members are now capable of mapping their blood markers directly with daily routines in real time. It's part of our vision to create a health platform that assists you in living a longer, healthier life."

Launch Details

The launch starts this week in the United States and plans for global availability are underway.

Historically, Whoop has served fitness enthusiasts and high-performance athletes. The latter are familiar with frequent blood tests, aligning well with this new feature, as some, like Olympians, have extensive testing regimens.