Ben & Jerry's Co-Founder Departs, Citing Loss of Autonomy Under Unilever

Ben & Jerry's co-founder has stepped away from the iconic ice cream company, lamenting a perceived erosion of the brand's ability to remain true to its social principles under Unilever's ownership.

The resignation was prompted after unsuccessful efforts in 2022 to impede Unilever from distributing Ben & Jerry’s products in areas that conflict with the company’s core values, specifically West Bank settlements.

Jerry Greenfield announced his departure, stating he could no longer ethically remain with the business after nearly five decades. This decision was communicated in a statement by his business partner, Ben Cohen.

Established in 1978 by childhood friends, the brand fell under the helm of Unilever in 2000 and is now managed by the company's subsidiary, Magnum Ice Cream Company.

Greenfield expressed that the brand has been muted and marginalized amidst broader societal challenges in the United States, including issues affecting civil rights and marginalized communities.

He articulated his disappointment, noting that the autonomy promised during the acquisition by Unilever appeared to have diminished.

Magnum's spokesperson countered Greenfield’s claims, emphasizing ongoing commitment to the foundational mission and values of Ben & Jerry’s and seeking dialogue to enhance its socially conscious outlook.

Past Advocacy and Company Changes

Ben Cohen, previously ejected from a Senate hearing for his vocal protestations against U.S. policies in Gaza, has been involved in opposing pro-Israel advocacy alongside various notable figures.

Meanwhile, Unilever is preparing to establish Magnum as an independent entity, with projected autonomous operations starting by mid-November.