Ford Bets Big on Its Gas-Powered Expedition SUV Amidst EV Craze

As the auto industry shifts towards electric vehicles, Ford has found a profitable niche with its traditional, gas-powered Expedition SUV.

The Detroit-based automaker reported impressive sales numbers for August, with 8,724 Expeditions sold—a significant 53.7% increase compared to the same month last year, marking its highest August sales in over two decades. Cumulatively, Ford has moved 61,022 of these sizable SUVs this year, representing a 13.1% rise from the same timeline in 2024.

Despite accounting for a mere 5% of Ford's overall sales in August, the Expedition highlights the enduring consumer demand for large, fuel-powered vehicles, amidst a notable surge in EV purchases.

In the backdrop of a federal tax credit expiration, EV sales at Ford rose by 19.3% during August, although Wall Street analysts speculate a potential decline post credit cessation.

Ford's competitors also reported robust EV sales, but Ford remains bullish about its larger vehicles. They perceive families being particularly drawn to spacious SUVs like the Expedition.

While Ford's Model e division represents their foray into EVs, the company has deliberately taken a slower approach compared to its peers, choosing to focus more on hybrid innovations.

CEO Jim Farley remarked in a recent analyst discussion that Ford's strategy to not fully commit to EVs is, counterintuitively, working in their favor.

The continued consumer interest in large, premium-priced vehicles is evident with the Expedition, which, depending on the model, can begin at approximately $74,000. Ford indicated that their top-selling versions include the Platinum, Tremor, and King Ranch models.

The latest Expedition model was introduced last October, and shipments commenced around five months ago from their Kentucky Truck Plant.

Traditionally, Ford has competed with GM's offerings like the Chevrolet Tahoe, Suburban, and GMC Yukon. However, newcomers such as the Jeep Wagoneer and other large SUVs from Kia have entered the fray.