Starbucks Launches New Protein-Enhanced Lattes and Foam Options This Month

Starbucks is embracing the rising demand for protein by introducing a new range of lattes and cold foams, aimed at updating its menu offerings.

The popular coffee brand, based in Seattle, announced that from September 29, it will include protein-rich cold foams and lattes in its menu selection. These cold foams, which can be added to beverages such as coffee, tea, or Starbucks Refreshers, deliver approximately 15 grams of protein for a grande size. Meanwhile, the new lattes, crafted with milk enhanced by protein powder, provide between 27 and 36 grams of protein, as stated by Starbucks.

This initiative is part of Starbucks' efforts to boost customer engagement following a decline in revenue last year. Led by CEO Brian Niccol, the company is implementing a 'Back to Starbucks' strategy to attract customers back to their stores.

Starbucks' global chief brand officer, Tressie Leiberman, expressed confidence that these new protein-rich beverages will appeal to their customer base.

Beverages and foods high in protein are often favored for their health advantages, like aiding in muscle development and providing added nutrition. According to Innova Market Insights, a global market research firm, the availability of high-protein drinks has surged by 122% from 2020 to 2024.

Introducing Starbucks' Protein Beverages

The new series of cold foams will feature various flavors, expanding the autumn offerings with pumpkin and pecan protein foam options.

Along with the cold foams, there will be a new assortment of lattes made from milk mixed with protein powder.

Pricing for these new items has not been provided in comparison to Starbucks' other drinks, but a standard grande iced latte is priced at $5.95 before tax.

Customers can also request 2% milk combined with protein powder for other milk-based beverages such as regular lattes, iced shaken espressos, and coconut milk Refreshers.

Growing Demand for Protein Products

Starbucks' introduction of protein drinks and foams follows a trial earlier this year at select U.S. locations. As consumer interest in protein-rich products increases, prominent brands like PepsiCo are also expanding their offerings in this category. CEO Ramon Laguarta mentioned upcoming significant launches in the liquid protein segment during their latest earnings discussion.