Craveworthy Brands Collaborates with Gregorys Coffee for Expansion

Craveworthy Brands has taken on the role of investor and managing partner at Gregorys Coffee, a coffee establishment based in New York City, which has ambitions to establish a more expansive national presence.

The terms of the business agreement, announced on Thursday, were not made public.

Since its inception in 2022, Craveworthy Brands has become a dynamic player in the restaurant investment arena. Its portfolio spans from longstanding brands like Genghis Grill to new concepts such as Big Chicken by Shaquille O'Neal, along with virtual, delivery-only brands.

The Journey and Vision of Gregorys Coffee

Launched in 2006, Gregorys Coffee is a well-regarded part of the third-wave coffee movement, concentrating on top-notch beans and artisanal craftsmanship. The company currently operates over 50 outlets, and the partnership with Craveworthy aims to boost its presence beyond the tristate area through franchising.

Gregory Zamfotis, the founder, continues to lead as president of the enterprise.

"Gregory's work has resulted in something unique—a devoted customer base and a distinct quality product," says Gregg Majewski, CEO of Craveworthy Brands. "Our mission is to maintain this identity while enhancing operational capabilities to support strategic growth."

Strategic Growth Plans and Industry Insights

Gregg Majewski, known for expanding Jimmy John's from a small chain to a larger network, is aiming to establish Craveworthy as a major player in restaurant intellectual property, akin to entities owning Subway and Dunkin' Brands.

Majewski targets brands with up to 75 locations that are primed for franchising. Craveworthy's acquisition of Gregorys places them on track to exceed $400 million in annual system sales.

This strategic move aligns with a trend where drinks increasingly drive consumer traffic at restaurants. Numerous newer chains have experienced rapid growth by offering innovative beverage options.

Additional investors in Gregorys’ financing round include Harborfield Management, Branded Hospitality, and Kitchen Fund—a venture capital firm specializing in the restaurant industry.